"Il bere che fa bene" (Drinking that does you good), a new solidarity initiative in support of Ukraine
21/08/2025
With the harvest season in the Lugana hills, a special bottle labelled "San Benedetto Vecchio Mulino" arrives in our village.
The initiative is inspired by the values that have underpinned our brand's work for years: that of "integral ecology", which increasingly invests in environmental protection but also in helping populations affected by emerging humanitarian and social crises.
This time, with the "International Centre for Peace among Peoples in Assisi" through the bottle of "solidarity wine’" we are supporting the efforts of the "Associazione Energia&Sorrisi ODV" (Energy&Smiles Association), which since the beginning of the war has sent more than seventy lorries of humanitarian aid to the suffering populations of Ukraine.
"Drinking that does good" is an initiative that combines the pleasure of a good glass of wine with care and attention for those who are suffering, transforming our well-deserved holidays into an experience rich in emotion and solidarity.
